Sheena Ingle specializes in: Journalism - Copywriting - Editing - Direct Response - Marketing - Website Content - SEO - Articles - Branding - Public Relations
Keeping existing customers is both cheaper than acquiring new ones AND imperative for growth. Here are 32 customer retention strategies that really work.
When it comes to running a sales business, customer retention is the foundation of any successful growth strategy. That sentiment is true whether you’re an eCommerce seller, brick and mortar retail establishment, software company or even a contract services provider.
Picture the following scenario. Company A and Company B each have 1,000 cus...
Want to show buyers you value them and encourage brand loyalty? Use our guide to determine the best customer appreciation method(s) for your business.
Customer appreciation is an all-too-often overlooked component of growing and managing a retail or eCommerce business. Sure, product quality, price and customer service are undoubtedly crucial to sales and success. However, adequately expressing customer appreciation is one of the most effective ways to encourage repeat purchases and brand loya...
Your customer service affects everything from profits to employee retention. Here are 32 customer service facts and stats that you can’t afford to ignore.
Anyone who works in sales knows that customer service is important. But you might not realize just how crucial it truly is to the success of your business. In fact, customer experience can have a tremendous effect on everything from repeat business to revenue to employee retention.
If you operate a sales-based company, understanding the tre...
Pricing strategies employ shopping science and psychology to improve eCommerce sales. Use this comprehensive guide to determine the best ones for your business.
Anyone who works in the eCommerce industry knows that psychology and pricing strategies play a huge role in shaping buyer behavior. Just a quick Web search about how to achieve online selling success will yield countless results discussing the topic of pricing strategy.
But if you pull up three different articles on the subject, you m...
From patience to product knowledge, these are the 29 must-have customer service skills every eCommerce pro should develop and master.
Nearly every advice article you read about eCommerce mentions customer service skills. That’s because without customers, the ability to sell products online wouldn’t exist. Even if you sell top-quality items and post flawlessly written product descriptions, your business can’t reach its full potential without great customer service.
But what exactly are the tra...
Landscaping pros have always been predominantly male – but more women are working in the industry today than ever before. According to data compiled by Data USA, women made up 9.86% of the landscaping workforce in 2018, up from 8.43% in 2014.
From landscape design and artistry to software development to high-quality lawn care, there’s an endless list of specialization choices in the green industry in which women are finding their piece of the immense lawn.
Green Industry Pros spoke with four ...
Interview with YouTube celebrities and role models The Merrell Twins about encouraging girls to pursue STEM interests. Also published in print in USA Today.
With its guaranteed return on ad spend, performance marketing is big business
When it comes to business management, key performance indicators (KPIs) are your measuring stick for success. From broad metrics such as overall profit, to specific analytics including but not limited to lead generation, sales, conversions, ad click-throughs, prospect engagement and customer retention, KPIs reflect the effectiveness of all company initiatives.
This is where performance marketing enters the fray. Per...
The right approach to digital transformation can boost company goal achievement and profits
Digital transformation is a term brand managers hear frequently – but what is it? And how can you achieve company goals and boost business by using it?
Decades ago, print ads, billboards, and television commercials targeting prime-time watching periods were the go-to methods for boosting business. Today, however, prospects are better reached online. As customer habits change, marketers must adapt in or...
Contributing writer Sheena Ingle takes a look at the misperceptions everyday drivers have about commercial drivers with Kevin Aries of Verizon Connect.
Contributing writer Sheena Ingle with Green Industry Pros takes a look at the misperceptions everyday drivers have about commercial drivers with Verizon Connect Head of Global Product Success Kevin Aries. He also shares more on transportation management, driver safety and Verizon Connect’s new Integrated Video service.
According to the study, ...
Verizon Connect’s Kevin Aries on Integrated Video and how it aims to innovate transportation management.
Businesses of all sizes are continually searching for ways to boost safety and communicate more effectively with drivers. A recent press release and study from Verizon Connect shows that they also have another issue to battle – everyday drivers’ misperceptions about commercial driver performance.
Green Industry Pros Staff Writer Sheena Ingle recently got a chance to speak with Kevin Aries,...
Article on smart city innovation, and how it marries education, technology, and the arts. Interview with CEO of Global Futures Group.
Written for Mediaplanet and San Francisco Chronicle.
Interview with American Housewife’s Meg Donnelly on teen anxiety and mental health. Also written for print publication in USA Today.
Article on the impact of employee hydration on productivity. Also written for print publication in USA Today.
With plans for transparent equipment pricing and other customer-centric services, Caterpillar is poised to transform the way equipment retailers do business
If you’re a landscaping business owner or any other type of green industry professional, you realize how intimidating equipment dealerships can be. Walking into a machinery dealership can be a very different experience from shopping for a new personal vehicle or visiting your local hardware shop. Customers often encounter equipment withou...